Видеоинструменты IT Market
Engagement Rate Calculator
Посчитайте ER ролика по просмотрам, подписчикам и реакциям. Подходит для TikTok, Reels, Shorts и UGC-отчётов.
Видеоинструменты IT Market
Посчитайте ER ролика по просмотрам, подписчикам и реакциям. Подходит для TikTok, Reels, Shorts и UGC-отчётов.
Tool guide
Brands ask for your engagement rate in every brief, but they rarely agree on the denominator: some want ER by followers, others by views. Enter six numbers from your analytics — Followers, Views, Likes, Comments, Shares, Saves — and see both bases at once, plus a weighted score where a comment or a share counts for more than a like. The math runs in your browser, so your account numbers never leave the page. See also: what to charge for a sponsored video, pick hashtags for a TikTok post, see how a Reels cover looks in the feed.
It depends on the base. Measured against views, 3-6% is typical and anything above 8% is strong. Measured against followers, accounts under 10k often land at 8-15%, while large channels naturally settle at 1-3%. Compare yourself with your own past videos in the same niche rather than with screenshots from other creators.
In a short-form vertical feed, reach is barely tied to your subscriber count, so views is the more honest base and the one most brands ask for. The follower base is a leftover from the photo-feed era and inflates the number whenever a video travels beyond your audience. This calculator shows both so you can quote a figure and explain how you got it.
A like costs one tap; a comment, share or save takes deliberate effort and usually correlates better with sales and with how far the platform pushes the video. That is why those fields carry a higher coefficient in the weighted score. It is a practical marketing heuristic, not an official formula published by any platform.
Leave Saves at zero. The weighted score simply becomes more conservative, and ER by views and by followers do not change at all because they are computed from the reactions you actually entered. The same applies to shares on platforms that hide the counter.
Not directly — the fields describe a single video. The practical workaround is to run your last 5-10 videos through the calculator one by one and average the results. A median works even better than a mean when one clip went viral and distorts the set.
Nowhere. The calculator is a script running on the page you already loaded; nothing is sent anywhere and no input history is kept. You can safely enter real figures from a private account or an NDA client project.
Before: Followers 10000, Views 25000, Likes 1200, Comments 80, Shares 45, Saves 60
After: About 5.5% ER by views and 13.9% by followers — quote the first one in a media kit and name the base
Before: Followers 200000, Views 40000, Likes 1800, Comments 60, Shares 20, Saves 40
After: About 4.8% by views but 1.0% by followers — reach dropped, and the gap between bases is obvious
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